gk2gk: Helping Geeky Singles Discover a Leia for their Han Solo — And The Other Way Around

The Short type: With shows like “the top Bang Theory” and video games like World of Warcraft growing in popularity nearly every day, it’s really no much longer an insult to contact some body a geek. In fact, a lot of people today would go on it as a compliment. That is particularly so of the individuals at gk2gk.com, a dating site that motivates Laredo singles chat to accept their interior nerd, nerd, or dork helping them discover their own best match — because every Han Solo requires their Leia (and the other way around).


I found myself 12 yrs old whenever I very first read “Harry Potter while the Sorcerer’s Stone,” and I had gotten so into it that I finished the ebook in each day.

My love for the storyline about The child Who existed features just cultivated much deeper just like the years went by. From the wishing consistent with my sis at Barnes and Noble for all the discharge of “Goblet of Fire” and going to the midnight detailing of “Order for the Phoenix.” I have a lightning bolt tattoo and a Harry Potter playlist on Spotify. I go to Harry Potter Weekend at Universal Studios per January (happily dressed in my Slytherin hues!) and view the marathons each time they’re on television.

Like scores of other individuals, I grew up with Harry, Ron, and Hermione, as well as their journey provides impacted living in plenty means. Whether it is Harry Potter or some other publication, movie, or game, being excited about a pastime typically types whom individuals are, just who they may be buddies with, as well as exactly who they date — with no any knows that above gk2gk.com.

Established in 2004, gk2gk could be the initial dating site for single geeks, dorks, and nerds (regardless of whether they truly are into celebrity Wars, Anime, or Cosplay) to acquire like-minded people for relationship, a romantic date, an union, and sometimes even wedding.

To get a peek into the fun, distinctive field of gk2gk additionally the just as geeky individuals behind the website, we hit off to Senior Internet management Erica Roth, who provided all the information with us.

“Mingle” & Additional Interactive qualities motivate Singles to Open Up

The gk2gk sign-up is a familiar one: it only takes 2 minutes generate a profile with fundamental tips just like your age, gender, appearance, and perfect date. But gk2gk requires it a step further by asking people to classify by themselves as a “music enthusiast,” “sporty,” “artistic,” or some other geeky yet caring terms and conditions.

There is even a part within profile for answering more questions like “in the event that you could perform lunch with anybody, who does it be and just why?” “what is Your Favorite Board Game?” or creating a question of your own, that are used in the corresponding procedure. You are in addition encouraged to feature key words in your profile for better matching (age.g., “Larping,” “Dungeons & Dragons,” or “Sailor Moon.” The aim is to personalize them whenever possible.

What gk2gk also excels at is actually their entertaining functions for example Mingle, a merry-go-round of fits that requires “Are you willing to carry on a night out together with him/her?” state no and you’re revealed another profile. State certainly and you are given facts regarding person and will send them a remedy to just one of questions to get to understand one another a lot more.

Through this unique system, gk2gk has the ability to study from their users’ on-site habits and create enjoyable, offline-like communications that ultimately cause better associations.

“The interactive features on the site actually get you to open up,” Erica said.

The motivation Behind gk2gk — Geeks assisting various other Geeks

Spencer Koppel got the theory for a geek-specific dating website in 2004 after going right on through a divorce or separation. Newly single and a self-proclaimed technical, Spencer ended up being sick and tired of the dearth choices for people like him who have been into computers, crossword puzzles, comic guides, and similar pastimes — and exactly who failed to put increased exposure of appearance and social status.

“appearance aren’t essential in regards to just who I would personally want to consider,” Spencer told ChicagoReader.com. “It really is more, do we have common passions? Do we see the exact same type of books?”

The guy conveyed his frustrations to their child, Laina, just who recommended the guy just take things into his personal arms, so the guy performed and founded gk2gk right after.

In 2015, Spencer passed the gk2gk rod on to Avalanche LLC, a business that builds and markets winning internet sites like their (their first release getting Date.com in 1997 on romantic days celebration). Avalanche now has over 20 main-stream and niche websites in matchmaking market, with a combined 5 million+ registered members (2 million on gk2gk alone) in more than 100 nations and 100,000 brand-new singles joining monthly.

“We love being in the love company,” their unique motto says.

Behind the remarkable figures is actually a group that’s in the same manner geeky because men and women they help. Once they’re not performing such things as attending Comi-Con with each other, they are having fun with their own specific geeky interests — such as for instance CEO Meir Stralhberg watches “Superstar Trek,” CFO Peder Sahlin practices photos and understands the value of an effective Hawaiian top, and Director of Marketing Carlos Ealdama collects classic sneakers.

“i will be, particularly, a film enthusiast,” Erica included.

Last Thoughts

gk2gk features transformed the internet dating scene for geeks, so that as a guy technical, i must say i respect that. a nerd is in fact a person who is passionate about anything — be it men playing WoW, a female obsessing over Harry Potter, or a small grouping of people reveling inside their shared interest. Most of us simply want to fulfill special someone which becomes you, and gk2gk is streamlining that process.

“‘Geek’ is actually a fairly broad phase, as a result it can indicate different sorts of individuals, whether or not they’re tech smart or contemplating science-fiction or using the internet video gaming or comics. And even though gk2gk is actually a niche dating site, there’s an easy selection options within that market,” Erica said.

In this same vein, Erica included that objective for gk2gk is to continue attaining a more impressive, more varied audience, especially in regards to bringing in more females.

“We really need even more girls in to the system therefore it is a straight playing industry and other people have a far better user experience,” she stated.